Wagga Wagga’s favourite, Harry Cunningham, will feature in a new eBook which celebrates the humble loaf of bread and the major role it plays in supporting children and young people with cancer and their families.
The Swans midfielder and Redkite Ambassador features in an eBook, which recognises the partnership Redkite has with Coles, where five cents from the sale of specially-marked loaves of Coles Own Brand bread is donated to the charity.
For the love of bread features 22 feel-good sandwiches, with contributions from families who have received Redkite’s support as well as recipes from famous faces, including media personalities Yvie Jones, Wayne Mott and Tom Walsh.
To date, sales of Coles Own Brand bread have helped to raise more than $22 million, enabling Redkite to provide practical support to thousands of families living through the upheaval of their child’s cancer – from supplying fuel and grocery vouchers, to covering the cost of essential household bills.
Harry said he was delighted to contribute his Vegemite and Avo Smash recipe to the eBook, with the hopes of igniting important conversations around childhood cancer.
“My career at the Sydney Swans and my work with Redkite has really opened my eyes to the harsh reality that the thousands of children and their families face each year when trying to navigate their way through the cancer maze.
“But with all the kids and parents I’ve met, the one thing that has stuck out to me is their strength and bravery despite their adversity. I am always left in awe by their spirit; it makes me truly appreciate life and every moment I have with my loved ones.
By simply talking to friends or colleagues about this book, we can open up the dialogue and raise awareness of this hideous disease to help families during what is without a doubt the worst time of their lives
Redkite CEO, Monique Keighery said For the love of bread gives this unassuming loaf of bread the recognition deserves, as it helps raise desperately-needed funds for the charity and build awareness of Redkite and its work.
“This amazing loaf of bread has changed the cancer experience for thousands of families across the country, but there is still so much work to be done. Right now, there are still families we’re not reaching and who are going through cancer alone.
“By making a small purchasing decision to choose the Coles Own Brand bread featuring a little red kite, you’re extending a lifeline to some of our most vulnerable community members and playing an important role in easing their cancer journey,” Ms Keighery said.
Coles Group CEO Steven Cain said Coles was grateful to customers who supported Redkite by purchasing specially-marked loaves of Coles Own Brand bread.
“Thanks to our customers who have bought specially-marked Coles Own Brand bread, Redkite has been able to support children and families affected by cancer on more than 113,000 occasions,” he said.