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It’s impossible not to be inspired by the passion and creativity of Coles team members and customers who get behind children with cancer and their families in a myriad of ways.

From selling specially-marked loaves of Coles Own Brand bread, and hot cross buns at Easter, to competing in fun runs in Townsville or Melbourne and even shaving their heads, Coles team members are Redkite champions. 

During the past five years we have worked tirelessly together to do everything we can to help families facing cancer, which is why we’re so proud to have reached a very significant milestone. 

Through their acts of kindness, Coles customers and teams have raised an incredible $30 million for children with cancer!

Monique Keighery

Redkite CEO

Redkite CEO Monique Keighery said: “For over five years, the Coles Redkite partnership has sparked millions of small acts of generosity across Australia and raised an astounding $30 million.

“The individual Coles stores and their passionate team members are a vital part of the Redkite community as they continually inspire their customers to support families whose lives have been shattered by their child’s cancer diagnosis.”

The money raised by Coles through fundraising by individual stores and customer generosity, and a percentage of product sales has enabled Redkite to support young people and families more than 145,000 times over the past five years.