Menu arrow


$15 million raised for Redkite through Coles bread


The incredible partnership between Coles and Redkite recently reached new heights, celebrating $15 million raised from the specially marked Coles Brand, Coles High Top and Coles Smart Buy bread. 


Since 2013, 5 cents from every loaf of specially marked Coles bread has been generously donated to Redkite, supporting children and young people with cancer, and their families, when they need it most. To reach the incredible $15 million milestone, Coles customers have purchased over 300,000,000 loaves of bread – that’s a lot of dough!


The humble loaf of bread is an essential item in every family kitchen, so it is fitting that it plays a key role in assisting Redkite to provide essential financial, emotional and educational support for families facing cancer. 


Thank you to the incredible Coles team members and customers around Australia for supporting Redkite since 2013. At Redkite, we are better with bread, and we are better with Coles.

How Coles bread helps families facing cancer