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Country Road tees and totes for Redkite this Christmas


Redkite_CountryRoad_ChristmasDecember 2016 Country Road is supporting Redkite by offering limited edition kid’s tees and totes in the lead up to Christmas.


A leading partnership that’s spanned eight years, Country Road is a proud partner of the initiative that assists families at the point of diagnosis and throughout treatment. Each family we support reaches receives a “Red Bag” a diagnosis support pack, gifted in a custom Country Road tote.


This year, Country Road has collaborated with artist Miranda Skoczek to reinterpret Redkite’s kite design across a custom tee and tote. The limited edition watercolour designs will be available to purchase in store from November 29, just in time for Christmas.


Col Kennedy, Country Road’s GM of Brand & Customer Experience says of the initiative, “since partnering with Redkite, Country Road has raised over $1 million and donated 4400 support packs to families facing cancer.


“The latest collaboration featuring Skoczek’s artwork launches in November, with all proceeds from every bag or tee sold donated to this important charity.”


Redkite General Manager Monique Keighery says of the collaboration, “During the Christmas period, over 270 families in Australia will be told their child has cancer and hundreds more will be undergoing treatment or facing cancer’s impacts.


“Country Road customers are giving a gift twice when they buy a beautiful Redkite x Country Road tee or tote bag for families and friends this Christmas, as they are also supporting families going through the toughest time imaginable.”


Country Road’s collaboration with Redkite signifies Country Road’s commitment to supporting Australian families while raising awareness for an incredibly worthwhile cause. The Country Road x Redkite tees and totes are available online and in select stores nationwide from November 29.