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Premier Partner: Coles

Coles & Redkite – together changing the face of cancer care across Australia

Since 2013, Coles and its customers have raised over $55 million to support families facing the impact of childhood cancer. This extraordinary contribution has helped fund vital financial assistance, resources and mental and emotional support when families need it most.

At the heart of this partnership is a simple but powerful, for every specially marked loaf of Coles Own Brand bread sold; Coles donates 5 cents to Redkite. This everyday act of giving continues year-round, bolstered by seasonal product campaigns that help drive even greater impact.

Each October, Coles and their suppliers also come together for to Go Red for Redkite. This united effort brings the entire Coles network together—raising awareness, driving fundraising, and showing what’s possible to when supporting families.

Together, Coles, their team members, customers, and supplier partners are helping ensure that no family faces childhood cancer alone. Every dollar raised, every product sold, and every act of support matters—and makes a real, lasting difference.

We are deeply grateful for the passion, creativity, and commitment shown by Coles team members right across the country. Their energy continues to inspire us—and brings hope and strength to families during life’s toughest moments.

Whether it’s running in fun runs, leading in-store fundraising challenges, shaving their heads, or even getting a Redkite tattoo, Coles team members go above and beyond to show families they’re not alone. Alongside their customers, they form a vibrant, compassionate community of support—one that reminds us all of the power of kindness and connection.

Coles’ commitment to young people extends beyond their stores. Through the Dare to Dream scholarship, funded by Coles, teenagers and young adults impacted by cancer are given the opportunity to pursue their goals and aspirations. Whether it’s continuing their education, starting a business, or building a creative future, the possibilities created by this program are truly life changing.

Together, Redkite and Coles have awarded 450 scholarships since 2013 worth over $800,000.

More than just a loaf of bread!

Your humble sandwich or piece of toast takes on a new meaning when you’re shopping at Coles. Thanks to Coles and Coles Express, 5c from the sale of every loaf of specially marked Coles Own Brand bread is donated to Redkite and supports children facing cancer. 

Celebrating the success of Bread!

Every sandwich tells a story in Redkite’s For the Love of Bread ebook which features 23 feel-good sandwich recipes with contributions from families who have received Redkite’s support as well sandwich favourites from a few famous faces!

News

31 Oct '24
New Podcast Helping Families Navigate the Childhood Cancer Journey

Join Georgie Gardner, Redkite Ambassador and Board Director, for our new podcast series,
“Kids Cancer Conversations,” now available in collaboration with 9Podcasts.

New Podcast Helping Families Navigate the Childhood Cancer Journey

Join Georgie Gardner, Redkite Ambassador and Board Director, for our new podcast series,
“Kids Cancer Conversations,” now available in collaboration with 9Podcasts.

News

15 Apr '21
Podcast – Why it’s time men talked about their feelings

In the latest episode of his podcast, Byron Cooke and his guests open up about asking for help, mental wellbeing and why there’s no time like the present for Australian men to reach out.

Podcast – Why it’s time men talked about their feelings

In the latest episode of his podcast, Byron Cooke and his guests open up about asking for help, mental wellbeing and why there’s no time like the present for Australian men to reach out.

Mother, father and teenage son, baby son and four-year-old son who has cancer

News

16 Dec '20
A little Coles Christmas cheer at the end of a tough year

Christmas came early for nearly 2000 families when they received a special gift from Coles.

A little Coles Christmas cheer at the end of a tough year

Christmas came early for nearly 2000 families when they received a special gift from Coles.

News

3 Sep '24
Coles and Redkite Dare To Dream 2024 Winners

Redkite is proud to announce the two winners of the 2024 Redkite and Coles Dare to Dream Scholarship: 16-year-old Victoria…

Coles and Redkite Dare To Dream 2024 Winners

Redkite is proud to announce the two winners of the 2024 Redkite and Coles Dare to Dream Scholarship: 16-year-old Victoria…

Advocacy and research

11 Oct '21
Webinar Summary: Hidden health crisis – children’s cancer needs more than medicine

In a recent webinar, Redkite launched their latest research which reveals why children’s cancer needs more than medicine.

Webinar Summary: Hidden health crisis – children’s cancer needs more than medicine

In a recent webinar, Redkite launched their latest research which reveals why children’s cancer needs more than medicine.

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