Premier Partner: Coles
Coles & Redkite – together changing the face of cancer care across Australia
Coles & Redkite – Together, changing the face of cancer care across Australia
Since 2013, Coles and its customers have raised over $55 million to support families facing the impact of childhood cancer. This extraordinary contribution has helped fund vital financial assistance, resources and mental and emotional support when families need it most.
At the heart of this partnership is a simple but powerful, for every specially marked loaf of Coles Own Brand bread sold; Coles donates 5 cents to Redkite. This everyday act of giving continues year-round, bolstered by seasonal product campaigns that help drive even greater impact.
Each October, Coles and their suppliers also come together for to Go Red for Redkite. This united effort brings the entire Coles network together—raising awareness, driving fundraising, and showing what’s possible to when supporting families.
Together, Coles, their team members, customers, and supplier partners are helping ensure that no family faces childhood cancer alone. Every dollar raised, every product sold, and every act of support matters—and makes a real, lasting difference.
The Heartbeat of the Partnership: Coles Team Members
We are deeply grateful for the passion, creativity, and commitment shown by Coles team members right across the country. Their energy continues to inspire us—and brings hope and strength to families during life’s toughest moments.
Whether it’s running in fun runs, leading in-store fundraising challenges, shaving their heads, or even getting a Redkite tattoo, Coles team members go above and beyond to show families they’re not alone. Alongside their customers, they form a vibrant, compassionate community of support—one that reminds us all of the power of kindness and connection.
Dare to Dream
Coles’ commitment to young people extends beyond their stores. Through the Dare to Dream scholarship, funded by Coles, teenagers and young adults impacted by cancer are given the opportunity to pursue their goals and aspirations. Whether it’s continuing their education, starting a business, or building a creative future, the possibilities created by this program are truly life changing.
Together, Redkite and Coles have awarded 450 scholarships since 2013 worth over $800,000.
More than just a loaf of bread!
Your humble sandwich or piece of toast takes on a new meaning when you’re shopping at Coles. Thanks to Coles and Coles Express, 5c from the sale of every loaf of specially marked Coles Own Brand bread is donated to Redkite and supports children facing cancer.
Celebrating the success of Bread!
Every sandwich tells a story in Redkite’s For the Love of Bread ebook which features 23 feel-good sandwich recipes with contributions from families who have received Redkite’s support as well sandwich favourites from a few famous faces!
Latest News from Redkite and Coles
Grand effort from Coles North Lakes raises much-needed funds for kids with cancer
The team at Coles North Lakes in Queensland crushed their fundraising goal and raised $1127 in Redkite’s Crunch 4 Kids with Cancer.
Grand effort from Coles North Lakes raises much-needed funds for kids with cancer
The team at Coles North Lakes in Queensland crushed their fundraising goal and raised $1127 in Redkite’s Crunch 4 Kids with Cancer.
Coles Hot Cross Buns help provide critical support to families with cancer
Critical phone counselling for families of children with cancer during the pandemic will receive a funding boost through the sale of Coles traditional hot cross buns this Easter.
Coles Hot Cross Buns help provide critical support to families with cancer
Critical phone counselling for families of children with cancer during the pandemic will receive a funding boost through the sale of Coles traditional hot cross buns this Easter.
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