Redkite and Coles came together to make a difference to Australian families on Australia Day in 2013.
With the support of Coles customers, over $35 million has been raised and helped fund financial, emotional and education support for families facing the toughest time of their lives. We are incredibly proud and grateful for the ongoing commitment from Coles team members and the passion that they show for Redkite.
More than just a loaf of bread!
Your humble sandwich or piece of toast takes on a new meaning when you’re shopping at Coles. Thanks to Coles and Coles Express, 5c from the sale of every loaf of specially marked Coles Own Brand bread is donated to Redkite and supports children facing cancer.
Coles is supporting families every day
We couldn’t do this alone, the Coles Supermarket and Coles Express team members go above and beyond for families every day, they are tirelessly going the distance by joining fun runs, holding creative fundraisers, in store activities and more! They certainly know how to put the fun in fundraising!
The money raised by Coles through fundraising at individual stores and customer generosity, and a percentage of product sales has enabled Redkite to support young people and families more than 165,000 times.
Coles, the amazing support from your team and customers has meant that families received…
hours of counselling to ensure families emotional wellbeing
essential household bills paid to help families keep food on the table
hours of music therapy were provided to ease stress & fear
scholarships and grants so children can live happier lives
Whether you’re a Coles team member or Coles customer, there are many ways you can get involved and support kids with cancer.
I shop at… Coles and Coles Express
Next time you’re visiting your local Coles store, you can make a difference to kids with cancer by:
Shop Coles specially marked own-brand bread and Redkite will received 5c from every sale
Donate to Redkite at the register or self checkout.
The truth is, our lives have been turned upside down since we discovered Bella has cancer. Now when I’m at my local Coles and I see they are fundraising for Redkite, I want to run around the store telling everyone how much we value their support. It really means the world to us.
Ritchie, father of Bella diagnosed with cancer aged four
Our Partnership with Coles and Coles Express
Coles Hot Cross Buns help provide critical support to families with cancer
Critical phone counselling for families of children with cancer during the pandemic will receive a funding boost through the sale of Coles traditional hot cross buns this Easter.