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News & media

Coles Hot Cross Buns help provide critical support to families facing childhood cancer

Critical phone counselling for families of children with cancer during the pandemic will receive a funding boost through the sale of Coles traditional hot cross buns this Easter.

Critical over-the-phone counselling for families of children with cancer will receive a much-needed funding boost through the sale of Coles traditional hot cross buns.

From 13 to 24 April, twenty cents from the sale of each pack will help fund vital services provided by children’s cancer support organisation Redkite.

Redkite has provided around 3,000 hours of direct or indirect counselling to families across Australia in the last year, with the organisation bracing for a surge in demand in response to the COVID-19 outbreak.

“The health and wellbeing of our families and communities is a major concern for all of us. But COVID-19 presents an even greater risk to children with cancer who have compromised immunity, and their families are facing enormous additional pressures during what was already the toughest time imaginable,” she said.

“Redkite’s telephone, email and video counselling services are providing critical support for those families when other face-to-face support can’t be delivered any more, and our financial assistance is helping families with the basics like food on the table and fuel in the car.

“We need to do more to ensure these families are not alone. Yet again, the amazing Coles team and customers have come forward in support of these Aussie kids and families, and I am confident with this generous support we can continue to meet their needs,” Ms Keighery said.  

Coles South Australia General Manager Sophie Wong said: “It’s heartening to know that through the sale of our much-loved hot cross buns we are helping to provide much-needed relief to families.

“Many of our team members have children of their own and are passionate about supporting a charity that does so much for families whose lives have been devastated by cancer.

“During these stressful times, it feels good to know you are supporting a worthy cause by simply popping in a pack of hot cross buns during your next grocery shop,” Ms Wong said.

Since 2013, Coles customers and team members have raised over $35 million to support children with cancer and their families.

To ensure Redkite can continue providing essential counselling and financial assistance to families, and keep up with increased demand at this time, you can donate today.
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