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Coles Hot Cross Buns help provide a lifeline to Adelaide families facing childhood cancer

 

 


Critical over-the-phone counselling for families of children with cancer will receive a much-needed funding boost through the sale of Coles traditional hot cross buns.

 

From April 13 to April 24, twenty cents from the sale of each pack will help fund vital services provided by children’s cancer organisation Redkite, with 28 families in Adelaide receiving assistance since last Easter.

 

Redkite has provided around 3,000 hours of direct or indirect counselling to families across Australia in the last year, with the organisation bracing for a surge in demand in response to the COVID-19 outbreak.

 

Redkite CEO Monique Keighery encouraged customers to support local children with cancer and their families through the pandemic by buying some Coles hot cross buns for Redkite.

 

Monique Keighery Hot Cross Buns

 

(Redkite CEO Monique Keighery pictured above)

 


 

 “The health and wellbeing of our families and communities is a major concern for all of us. But COVID-19 presents an even greater risk to children with cancer who have compromised immunity, and their families are facing enormous additional pressures during what was already the toughest time imaginable,” she said.

 

“Redkite’s telephone, email and video counselling services are providing a lifeline for those families when other face-to-face support can’t be delivered any more, and our financial assistance is helping families with the basics like food on the table and fuel in the car.

 

“We need to do more to ensure these families are not alone. Yet again, the amazing Coles team and customers have come forward in support of these Aussie kids and families, and I am confident with this generous support we can continue to meet their needs,” Ms Keighery said.  

 

Coles South Australia General Manager Sophie Wong said: "It’s heartening to know that through the sale of our much-loved hot cross buns we are helping to provide much-needed relief to Adelaide families.

 

“Many of our team members have children of their own and are passionate about supporting a charity that does so much for families whose lives have been devastated by cancer.

 

“During these stressful times, it feels good to know you are supporting a worthy cause by simply popping in a pack of hot cross buns during your next grocery shop,” Ms Wong said.

 

Since 2013, Coles customers and team members have raised over $35 million to support children with cancer and their families.