More families know about Redkite

December 2011 More families know about Redkite’s vital services thanks to a national awareness campaign.

Research showed that this time last year, one in five people knew of Redkite as a charity. New research conducted in November 2011 showed that now one in three people know of Redkite. This is a significant step towards ensuring families know about Redkite before they need Redkite's services.

“These latest results mean more families will know Redkite is available to them with vital emotional, financial and education support throughout the entire cancer journey,” says Monique Keighery, Redkite’s General Manager Marketing and Fundraising.

Supporters spreading the word

This significant increase is due to the efforts of many generous supporters. They include:

The caring and passionate Redkite community on Facebook and Twitter who share Redkite’s message with their contacts.
The dedicated organisers of community fundraisers who plan events to spread the word about Redkite.
Redkite’s valued corporate supporters and partners who share messages about Redkite’s services through their networks.
Redkite’s celebrity ambassadors who generously donate their time to spread awareness of Redkite.
Redkite’s charity not-for-profit partners.
Media networks, such as The Today Show, The Circle, Weekend Sunrise and Mornings with Kerri-Anne.

A new television commercial also played a significant role in increasing awareness about Redkite. The hard work and dedication of many generous supporters (including actor, Les Hill, director, Josh Whiteman and Mike Porter from Unity Communications) ensured the advertisement cost eight per cent of its commercial value and aired across the nation.

“Redkite’s ambassadors, donors and supporters have collaborated to spread the word about Redkite and have been instrumental in ensuring greater awareness of our support for children and young people with cancer,” Monique says.

How you can help

Though the increase of Redkite’s awareness is significant, the majority of families going through the cancer journey are still unaware of the vital services Redkite can provide them.

We encourage you to help us increase awareness of Redkite by:

Gettting involved
Sharing Redkite’s message on Facebook and Twitter
Talking to a Redkite team member about helping to spread the word by emailing corporate@redkite.org.au or calling 1800 334 771

Together, we can ensure Redkite reaches every child and young person with cancer.