Help us #FlyTheRedkite. Today, only 45% of people in Australia have heard of Redkite and far fewer understand how we can support children and young people with cancer and their families. We've launched the Fly the Redkite campaign to raise awareness of Redkite. It includes radio, print and TV advertisements.
December 2014 Our television commercial is now running in donated timeslots on major TV stations. The script, written by Redkite supporter Fiona Day, is a very moving tribute to the importance of family, and we'd like to share it with you.
December 2014 We were so proud to have been involved in the Tropfest and Trop Jr events at the beginning of December, where our new television advertisement was shown in between the entries of the talented filmmakers.
November 2014 Redkite Ambassador Susanne Latimore appears in the Christmas issue of the Australian Women's Weekly, to promote the Fly the Redkite campaign and share the lessons she learned during her son's cancer journey.
October 2014 Redkite team member Josie was approached to appear in the television commercial's opening scene. She gathered her whole family together and they had lunch on camera for the video.
October 2014 Long-time Redkite ambassador and actor Les Hill gathered some of his industry friends to help with this campaign, including actor Joel Edgerton, who voiced the online video, TV and radio advertisements, and Family Flashback.
October 2014 Coles generously sponsored a hackathon in March so we could find the perfect digital concept to bring people together around the main campaign video. The winning concept was developed into the Family Flashback.
October 2014 Mike Porter is the managing director of Unity Communications, a media agency that has been generously volunteering their time to Redkite since 2011 to secure donated media space for our campaigns.
October 2014 Fiona Day and Jeff Mackay are the ‘Dream Team’ behind the campaign concept and have volunteered countless weekends and late nights this year filming ballet performances, bubble fights and backyard soccer matches.
October 2014 The Fly the Redkite campaign would not have been possible without the incredible support of dedicated volunteers who donated their time and skills to help produce all elements of the campaign almost free of charge.
October 2014 There are too many families on the cancer journey who don't know about Redkite's support. Help us spread the word by sharing our video or creating your own Family Flashback.
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